Website builder comparison table
Eight major website builders side by side. Pricing, tech stack, ease of use, code export and SEO baseline — at a glance.
| Dimension | WordPress | Wix | Squarespace | Webflow | Shopify | Durable | Framer | Tooo.ai |
|---|---|---|---|---|---|---|---|---|
| Type | Open-source CMS | SaaS | SaaS | SaaS | SaaS commerce | AI builder | AI design tool | AI builder |
| Starting price | Free + hosting | $17/mo | $16/mo | $14/mo | $29/mo | $15/mo | $5/mo | Free tier + paid |
| Underlying language | PHP + MySQL | JS / proprietary | JS / proprietary | JS / proprietary | Ruby + Liquid | Proprietary | JS / React | Static HTML + CSS + JS |
| Source export | Yes | No | No | HTML/CSS export | Liquid theme | No | No | No |
| Self-host | Yes | No | No | No | No | No | No | No |
| AI generation | Plugin-based | Built-in (Wix AI) | Limited | Plugin-based | Sidekick AI | Native | Native | Core feature |
| Custom code | Full | Limited | Code blocks | Full | Liquid + JS | No | Code components | Full |
| E-commerce | WooCommerce | Wix Stores | Built-in | Ecommerce add-on | Core | Basic | Limited | Static + Stripe |
| Performance baseline | Depends on host | Medium | Medium-high | High | High | Medium | High | Very high (static) |
| SEO baseline | Strong w/ plugins | Medium | Medium-high | High | High | Basic | High | Very high (auto) |
| Best for | Content, complex sites | Solo, small biz | Brand, portfolio | Studios, design | Real e-commerce | Local services | Product, landing | SMB, startup, multilingual |
| Our score | 4.3 | 4.2 | 4.3 | 4.4 | 4.4 | 4.1 | 4.3 | 4.7 |
| Read more | Review → | Review → | Review → | Review → | Review → | Review → | Review → | Review → |
Pricing reflects each platform's lowest non-introductory plan in May 2026, USD, billed monthly. Free tiers excluded. See each review for full pricing tiers.
The six evaluation dimensions
Every score on this page comes from the same six-dimension grid — applied identically to every builder.
Ease of use
How long from sign-up to first published page, and how much the editor gets out of the way of non-technical users.
Design freedom
Template quality and breadth, layout customisation, CSS injection and component library size.
Performance & SEO
Out-of-the-box Lighthouse, Core Web Vitals, semantic HTML, sitemaps, canonical and structured data.
Extensibility
App or plugin marketplace size and quality, open APIs, webhook coverage and developer tooling.
Pricing transparency
Headline pricing, hidden costs (transaction fees, template fees, mailbox seats) and renewal jumps.
Tech architecture
Underlying stack, static vs dynamic, CDN strategy, source export and version control support.
Still on the fence?
Walk through our five-question selection guide and get a recommendation that maps directly to the builders in this table.